After a tender process, Barlow Lyde & Gilbert LLP (“BLG”) is delighted to announce its appointment as legal advisers to the Broadcasters' Audience Research Board (“BARB”), the provider of television audience measurement in the UK. 

BARB is underwritten by the BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising. BARB provide a subscription service for audience measurement data to a variety of businesses including research specialists, publishers and advertisers.  

Andrew Joint, who led BLG's tender to BARB said: "We are delighted to be appointed as legal advisors to such an important and essential organisation as BARB. We look forward to using all of our skill and experience to assist BARB as it embraces the continually evolving challenges to TV audience measurement presented by technological advances."

Nigel McLachlan, BARB's Finance Director, said: "We recognised BLG’s proven track-record in advising various types of member organisations in relation to their collection, use and licensing of data via market-leading technologies. We look forward to developing our relationship over the years to come.